Drink Spotlight: What are the Drink Trends for 2025?

Espresso Martini
January
3
2025

Welcome 2025! The month of January not only marks the beginning of a new year, but also an opportunity for beverage consultants and wine and cocktail businesses like mine to look at what’s trending in the drinking world and pass it onto consumers. Whether it be the ever-growing world of mocktails/low ABV/non-alcoholic cocktails, spirit-less spirits, experimental and up and coming wines, specifically from lesser-known regions, new spirits, or bar trends, look for these drink trends to pop up in 2025.

The year of 2024 saw the continued uptick of spritzers comprised of bitter and herbal elixirs and specialty Martinis, like the Espresso Martini (not really a martini in the classic sense), Dirty Martini, and whatever you can find to throw into a martini glass. This trend doesn’t appear to be slowing down any time soon. There was also a substantial increase in mocktails, creative no-and low-ABV requests and on drink menus, carbonated, bubbly, coffee cocktails, and high-priced cocktails, wines by the glass and by the bottle, especially in high end restaurants.

And it’s possible that prices might further spike with the new administration’s pending tariffs. Going out to drink is already pretty expensive. We suspect that this new reality and economic factors will determine how and when we go out, and whether or not we choose to drink at a restaurant at all. Why not stay at home with friends and co-workers for a cocktail hour, wine tasting, party, or dinner and choose “The Michael Pour”, a less expensive, much safer, more convenient option with exceptional customer service. No sticker shock, avoid traffic, exorbitant parking fees, and unpredictable bad weather in CNY.

The Michael Pour and I sincerely hope for a successful campaign in 2025 by providing you with excellent, useful, and informative content on the blog and top-shelf, comprehensive, and dynamic wine and cocktail services for your parties, events, dinner parties, company events, and special get-togethers. Please reach out to learn more at michael@michaelpour.com. 717.877.2729, or contact form on the site. Even though we are based in Syracuse and Central NY, we provide virtual and in-person services near and far.

Okay, back to The Martini. People in the industry as well as new drinkers have joined in the martini craze. Gin or vodka, an olive or lemon twist, shaken or stirred, wet or dry, or ‘on the rocks’ have been ordered. Bars have been getting creative and coming up with their own concoctions. Many of these martinis are incorporating gastronomy (science of food) with infusions and the use of herbs, spices, and food products from the kitchen. Will we see new takes on other classic martinis, like the Gimlet, Gibson, and Vesper?

Mindful drinking has been on the rise over the last several years. Hence, the addition of mocktails to cocktail menus. Although many drinkers have good intentions of drinking in moderation, there’s a new trend circulating that may be more effective in promoting moderation in 2025. The term “zebra striping,” as people are now calling it, is a strategy that involves subbing a non-alcoholic beverage between each alcoholic drink. Sipping an entire glass of water or a club soda with lime between cocktails is a great way to stay hydrated and avoid the dreaded hangover. Don’t be surprised when you hear bar guests or people announcing they are zebra striping at your next party.

While small-production artisanal spirits spiked during the pandemic, but the category niche has seen a significant slowdown, as sales declined in 2024 for the first time in many years. The outlook for these brands in 2025 is unclear with continued issues in the supply chain and high interest rates. Plus, as consumers start to feel the effects of rising prices, they might opt for bigger, well-known brands on the shelf.

Tourism in Japan reached record highs in 2024. With many U.S. travelers returning from recent trips to the country, we expect more drinkers will be eager to imbibe on sake more often than just at the sushi counter. Wine experts have been advocating to have sake placed alongside wine on restaurant menus. Some big city raw bars and bistros are featuring it now, even by the glass, and most likely will stick.

Red wine’s long reign over white wine may come to an end. While Cab, Merlot, and other reds got a boost in popularity from its health benefits and high antioxidant content, red wine’s health impact has subsided and drinkers are now looking to its lighter, lower-ABV counterparts like white wine. Big production and commercial wine companies are acquiring more traditional white wine producers to meet this trend.

Shots and shooters are starting to appear in more high-end and fine dining restaurants as a more casual, more playful way for guests to start a meal or to end a meal with dessert. Sweet shots to pair with desserts are becoming an alternative to hot spiked coffees, ports, sherries, and spirits on the rocks. As more diners look for restaurants to provide a full night-out experience for them, expect more “fancy” restaurants to have a little fun with shots.

Other notable trends – Guinness draft is on the rise in the beer world becoming more accessible in different types of watering holes and restaurants. Coffee as a main ingredient in everything from beer, cocktails, Martinis, Manhattans, and Old-Fashioneds.

Cheers,

Michael Nagy

michael@michaelpour.com

The Intrigue of the Cosmopolitan

flamed classic cosmopolitan
July
11
2023

There are few cocktails more recognizable than the Cosmopolitan. The blush-pink, tart cocktail served straight up —a blend of vodka, triple sec, cranberry juice and lime—was born at a crucial time in cocktail history. At the heart of the Gay Rights movement and before the dawn of the cocktail renaissance, the Cosmo, in its tippy martini glass, was a star that went on to become a modern classic. The extent of the Cosmopolitan’s reach was unlike that of any other drink created during the 20th century. There’s a long debate over who actually created the cocktail—but what’s even more interesting is the cast of characters and fairytale circumstances that popularized it.

The most obvious source of its cultural dissemination was Sex and the City, where it was Carrie Bradshaw’s signature cocktail—the dainty, stiletto-like glass a fixture of her social outings. But before it hit HBO, it cycled through many iterations and social circles, from the gay community in Provincetown to the celebrity regulars at the Odeon, the buzzy restaurant responsible for its proliferation throughout lower Manhattan. Eventually, it caught the attention of the liquor and juice companies and leapt onto the small screen, reigniting its popularity.

During the ’80s, it was a cooler, more local crowd ordering Cosmopolitans. By the early ’90s, the drink had died down. The crowds moved on. And then Sex and the City featured it 10 years later and it just came roaring back. Everyone and their mom, tourists visiting, and sorority girls, wanted a Cosmopolitan. You could even get them at dive bars and bowling alleys. Big cities, like Paris and London, were drinking them, which is a testament to how far reaching it was.  All the while, bartender purists looked down on the Cosmopolitan and rarely recommended it to their patrons.

Ultimately, the Cosmopolitan’s audience extended far beyond and it became a fixture on menus and was adapted and replicated by four-star restaurants and Applebee’s alike (not sure of its authenticity or quality from the classic). And though its territory nowadays is more suburban and ordered more regularly by housewives and baby boomers (and those that refuse to sip a pink drink, but do it secretly), the Cosmo still lingers —a nostalgic, rose-tinted elixir of another age.

Toby Cecchini, owner of The Odeon restaurant, Tribeca, New York, is widely credited with inventing the modern-day Cosmopolitan. There was a terrible drink called the Cosmopolitan making the rounds at gay bars in San Francisco in the mid ’80s—it was cheap vodka, Rose’s lime juice, Rose’s grenadine, and it went in a Martini glass with a twist. In 1988, a girl who worked with him had friends from San Francisco visiting New York and they showed her the drink. The consensus was that it  tasted gross, but it looked pretty sparkling in the lights. He went about reconstructing it by using ingredients of a Margaritas—fresh lime juice and Cointreau. Plus, Absolut had just come out with Citron, a citrus-flavored vodka. He took the Cointreau, fresh lime juice and the Citron, and to approximate the Rose’s Grenadine, he grabbed cranberry juice from the bar, which is usually reserved for a Cape Codder (vodka and cranberry drink that was and is very popular). 

It was served to the waitresses as a shift drink. They became crazy about it. It then became the staff drink and soon the staff started turning the regulars onto it. People from the outside came in and ordered it. The Odeon at the time was a stronghold for celebrities. They would shout out, “Boyfriend! Give us more of that pink drink!” The drink was disseminated into lower Manhattan within a year.

Dale DeGroff, author of the Craft of the Cocktail, and former head bartender at the renowned Rainbow Room in New York City, put it on the menu and was responsible for popularizing a definitive recipe that became worldwide standard in the mid-1990’s. The version he encountered while in San Francisco in the early ’90s was just awful. Everyone thought it was a crowd pleaser and a hot drink. What he did to change the game with Cosmopolitans was to use an orange peel on top (later flamed). No one else had done that before and it produced nice aromatics to the drink. Today, the use of an aromatizer, kind of like a perfumer, can accentuate the orange aromatics even more.

Cocktail menus weren’t really a big thing back then. There were basic cocktails and you made whatever else you conjured up. People wanted gin Martinis, vodka Martinis, vodka sodas. Bar programs weren’t sophisticated. But because the Cosmopolitan was so trendy and popular, especially among women, establishments were putting it on their menus in some form. It also got women cocktailing again after decades of absence. One of the first variations on the Cosmo was the White Cosmopolitan, which became a very popular cocktail on the Upper East Side of NY. This version had vodka, white cranberry juice (clear and sweeter than regular cran), St-Germain elderflower liqueur (not triple sec or orange liqueur) and lime juice. Less tart, sweeter and not the signature pink hue, but a Cosmo nonetheless.  This movement was a call to action for bars to reinvent the classics once again in America.

Whether you’re a fan of the classic Cosmopolitan, never imbibed on a Cosmopolitan, or interested in trying one of the cool variations and time-tested Cosmos that I have made for parties, events, weddings, company events, and bar/restaurant customers, please see below. I have become somewhat of a Cosmo connoisseur over the years and love a good classic Cosmopolitan or specialty Cosmo from time to time. Unfortunately, when I am out, I need to specify how I would like it. Most often, I like drinking a cosmo with mandarin or orange vodka (Stolichnaya, Absolut, or Ketel One), which sometimes is not available at bars or restaurants. It is fruitier, less tart, and more balanced compared to the citrus vodka or plain vodka and the Ketel One orange vodka is very good.  When I was in the business of creating cocktail menus, many of these stood out and made it on the menu. Give these cosmos a try this summer and they are easy to make at home. A good rule of thumb is to stay true to its standard – use some kind of vodka, fresh lime juice, and orange liqueur and the rest can be a mix-n-match of flavors and combos. The Cosmopolitan recipe closely resembles drinks that came before, like the Margarita, Kamikaze, and Harpoon (crafted by Ocean Spray). Please let me know your feedback and any questions you may have. Enjoy and Cheers!

degroff cosmo

Classic Cosmopolitan (DeGroff)

  • 1 ½ oz Absolut Citron vodka
  • ¾ oz triple sec
  • ¼ oz fresh lime juice
  • 1 oz cranberry juice cocktail
  • Flamed orange peel for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish with an orange peel (veggie peeler) by lighting the skin over the glass to extract the oils and drop in. 

tony cosmo

Tony’s Cosmopolitan (the one we know today)

  • 2 oz lemon vodka
  • 1 oz Cointreau
  • 1 oz fresh lime juice
  • 1 oz cranberry juice cocktail
  • Lemon/lime peel or twist for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish a lemon/lime peel using a veggie peeler or channel knife for twist.

mandarin cosmo

Michael’s Modern-Day Cosmopolitan

  • 1 ½ oz Absolut Mandarin (if no Absolut, use Stoli Orange)
  • ¾ oz Cointreau
  • ½ oz fresh lime juice
  • 1 oz cranberry juice
  • 2 dashes orange bitters
  • Orange peel for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish the peel using a veggie peeler.

Blue Cosmo – same as above, but use blue curacao instead of Cointreau

grapefruit cosmo

Michael’s Re-mixed Cosmopolitan

  • 1 ¼ oz Absolut vodka
  • ¼ oz elderflower liqueur
  • ½ oz fresh lemon juice
  • ½ oz simple syrup
  • ½ oz fresh or bottled ruby red grapefruit juice 
  • 2 dashes of grapefruit bitters
  • Lemon or grapefruit peel for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish the peel using a veggie peeler.

sexy sea cosmo

Sexy Sea Cosmopolitan

  • 2 oz Tito’s Handmade vodka
  • 1 oz orange liqueur
  • ½ oz butterfly pea flower (amazon)
  • ½ oz fresh lemon juice
  • Edible orchid flower for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish edible orchid or any edible flower.

The Paris Cosmopolitan

  • 1 ½ oz raspberry vodka
  • ½ oz Midori melon liqueur or melon liqueur
  • ½ oz fresh lemon juice
  • ¼ oz simple syrup
  • 1 oz white cranberry juice
  • Lemon peel or twist for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish the peel or twist using a channel knife or veggie peeler. For twist, wrap around finger for 30 sec to create a spiral twist to hang off glass.

ginger cosmo

Michael’s Ginger Cosmopolitan

  • 1 ½ oz Tito’s Handmade/organic vodka or ginger-infused vodka 
  • ½ oz Domaine de Canton ginger liqueur or ginger liqueur. For infused vodka, increase triple sec slightly
  • ½ oz triple sec
  • ½ oz fresh lime juice
  • ½ oz cane syrup (2:1 sugar to water)
  • Candied ginger for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish candied ginger on a stick.

Ginger-infused vodka – time consuming peeling and cutting ginger root, but really good, especially if you love ginger. 2-3 cups of ginger root per 750ml bottle of vodka. Soak some lemon juice with vodka and ginger in a large airtight mason jar for 48 hours. Stir every 12 hours. When complete, fine strain infusion into a clean container.

pom cosmo

Michael’s Pomegranate Cosmo 

  • 1 ½ oz citrus vodka
  • ¾ oz Cointreau
  • ½ oz fresh lime juice
  • ½ oz POM pomegranate juice 
  • ½ oz orange blossom water
  • Sugared rim, optional
  • Orange twist for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish the twist using a channel knife.

Orange blossom water –

2 cups loosely packed orange flower blossoms, 2 cups distilled water. Crush the orange blossoms in a mortar and pestle until they are a paste. Let sit for 2 hours. Combine the petal paste and distilled water in a jar. Stir and cover. Let sit for 2 weeks. Strain the blossoms out of the water and then add the water to a container.

cucumber cosmo

Michael’s Cucumber Cosmo

  • 1 ½ oz Effen or Prairie organic cucumber vodka or cucumber-infused vodka
  • ½ oz Cointreau
  • ½ oz fresh lemon juice
  • ½ oz white cranberry juice
  • Splash rose water
  • 1 oz freshly squeezed cucumber juice or blender. Thin as possible
  • English cucumber ribbon or rollup and lemon twist (optional) for garnish

Shake all ingredients with ice in a shaker or mixing glass. Strain into a chilled martini/glass or coupe. Garnish the ribbon by peeling the cucumber to the third layer and intertwine over a skewer. Rollup done by rolling cucumber skin and skewering. Lemon twist using a channel knife. Great drink to batch!

Cucumber-infused vodka – 

3 cups of peeled and sliced English hothouse cucumber per 750ml bottle of vodka in a large mason jar for 24 hours. Stir after 12 hours. When complete, fine strain infusion into a clean container.

Rose water – 

2 cups fresh rose petals, 3 distilled water. Add the rose petals and distilled water to a pot and bring to a simmer over medium heat. Once the water simmers, lower the heat to low and keep the water at a very slow simmer for 30 minutes. Pour the simmered water through a fine mesh strainer. Discard the flower petals. Store in fridge when cooled.

Cheers,

Michael Nagy

Advanced Mixologist/Liquid Chef

Wine Glass

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