Business Update: What’s Happening at “The Michael Pour”

Liquor and Fashion
September
14
2026

Welcome to all my new subscribers! Thank you for joining this fun community!

Just a quick word on how all this works. You can subscribe to the weekly newsletter of “The Pour” for free by simply entering your email on the homepage. We don’t SPAM! What that means is that I DON’T share your email with others. When you sign up voluntarily, you will be automatically be sent a new blog post when it goes live. That’s it!

I don’t publicly list your email on my site, nor do I gather emails and input them into my site. If you decide to unsubscribe, that is fine! It’s easy to do on the email you receive. I don’t go after you and try to convince you to come back. If you find that the content isn’t your thing, then it’s all good. It’s not offensive material! On occasion, there may be more than one post per week, but that is rare.

The Michael Pour is currently experiencing some changes. Although the content will still be beverage-focused, i.e. wine, cocktails, spirits, mocktails, etc… there will be some content about beverages as it relates to the fashion, culture, lifestyle, and business world.

As I network and pursue collaborations with companies, small businesses, advertising companies, and creative campaigns, there may be promotional content related to brands, trends, and other pursuits on the local and regional level. The Michael Pour is essentially delving into all kinds of things. This is new and very exciting!

I recently became aware of a cool and new international vodka campaign going on in Central NY in collaboration with a local boutique called “Stiletto Love Boutique” in downtown Syracuse. Owner Mike is an awesome dude and has some really interesting stuff going on. When this occurs, there is an opportunity to do tastings, marketing events, promotions, and sharing what’s up and coming and trending. This particular boutique specializes in digital and print media in fashion, cultural trends, and liquor brands.

They would like to do more things with wine, local wine, wine distributors, and local wineries along with the liquor brands, which is where I come in. I hope to do some community and in-boutique events with them for this campaign and others in the future. I’ve been following them for some time and encourage you to look them up on Instagram under the same name. As a result of all this, I may also have the opportunity to serve as a fashion model agent for a local model whom I’m very close with 😉

You will continue to see the typical posts coming from this blog. I am always looking for ideas about topics you want to read about or learn more about. Submit your ideas on here under comments, send an email listed below, or DM on Instagram. You will see a link to their page under my bio. Keep an eye out for shares on my page.

Later this week, I hope to taste this new worldly vodka I mentioned above. When I do, I will put together a post about it.

(Cover photo courtesy of Stiletto Love Boutique, Syracuse, NY. Liquor & Fashion)

Cheers,

Michael Nagy

michael@michaelpour.com

Cocktail Lore & Love by Famous Writers

September
2
2026

The best cure for writer’s block? A stiff drink. Maybe they are on to something. I just may have to libate more often to unleash those creative juices.

Who would have thought that the writing profession and cocktails could have synergy? This topic earned its own section in my published cocktail book in 2020 because of my love and affinity for cocktails, writing, history, and literature.

Booze and literature have long formed a close relationship – many of the world’s most famous authors were as good at drinking as they were at writing, and unfortunately, will go down in history as drunks. And the drinks they liked to imbibe made such a strong impression that many authors immortalized a great number of classic cocktails in their novels.

If you like to enjoy a well-made cocktail while reading your favorite classic novel and find out more about what is in those famous cocktails, be sure to check out below which drinks inspired the most prolific American writers over the years. You may earn a new respect for the writers (and cocktails) behind your favorite books.

No matter what the ghost of Ernest Hemingway may try to tell you as he makes an impromptu cameo that takes your nightly dreams completely off balance, you don’t need to drink to be a writer. You don’t need to, but there is no better way to dispel the demons (in whatever form they take) then with a good stiff drink or an overly elaborate cocktail. The making of which is the very definition of procrastination.

With the imbibing of alcohol, there goes the fear – the fear of a blank page, the fear of having nothing to say or the fear that the rambling I am doing now will never stop. But with a trusty scotch in my hand, let’s move along with this article and try to find the plot.

Feeling uninspired? Need inspiration? Well pick any well-known author from Shakespeare’s day to the present and see what drinks inspired them. Need to write a report for work? That calls for Dorothy Parker’s pithy one-liners and rhyming couplets, so you’re writing with the bourbon, lemon juice, and simple syrup of a Whiskey Sour.

Want to write a love letter? Well, your girl Sylvia Plath won’t let you down. Nor will her vodka martini, which is as astringent as her verse. Need to write a grocery list? That’s going to need the realism of John Steinbeck. Just pull out the Applejack and Grenadine to make yourself a Jack Rose.

There’s a stereotype woven throughout literary history, and that is the idea of the tortured and boozy writer. From the smoky cafes of Paris to the raucous New York speakeasies of the Jazz Age, the image of writers wrestling with their prose while drinking liquor is one that persists and fascinates me.

When it came time for me to write my second book, I encountered my fair share of writer’s block and so I decided to turn to some of my literary heroes and the very same cocktails that helped fuel their own stories in hopes of finding a libation that might inspire my own words to flow. 

In researching the drinks of choice for some of history’s greatest writers, I realized that many of the cocktails they once enjoyed now offer a fascinating glimpse into their individual personalities, preferences, and even their writing style.

Ernest Hemingway’s custom daiquiris, for example, mirror his minimalist and direct prose; F. Scott Fitzgerald’s refreshing gin rickeys captured the bittersweet glamour of the Jazz Age he has come to represent and even made appearances in his magnum opus, “The Great Gatsby,” while his wife’s drink of choice, the vodka lemonade, was a perfect homage to Zelda Sayre’s southern belle roots. 

From the smoky haze of the absinthe Oscar Wilde once loved to the strong, bracing chill of the vodka martinis Sylvia Plath would drink alongside Anne Sexton, these beverages were silent witnesses to moments of brilliance, despair, and unrelenting ambition of some of history’s most well-known writers. Without further ado… 

Credit Wirestick Creators/Shutterstock

Ernest Hemingway & the daiquiri

Ernest Hemingway was one of the most influential writers of the 20th century, authoring some great classics. He was known for his clear and direct writing style, which was often characterized by an absence of flowery adjectives and excessive adverbs. Instead, Hemingway’s writing was punchy, direct, and minimalist, a style of writing that was so novel it earned him the Nobel Prize for Literature in 1954.

He may have countless other drinks associated with his name, including the Death in the Afternoon (which he invented) and the Mojito. But rest assured, Papa loved his Daiquiris—he even named one after him! Have you heard of the Hemingway Daiquiri? The drink was invented at the Floridita bar in Cuba, where Hemingway spent much of his time while America was suffering through Prohibition. The refreshing drink is perfect for summer soirees, but it is good enough to drink year-round.

When Hemingway found himself living in Havana, Cuba, he was said to be a regular at El Floridita, where he developed a particular fondness for the daiquiri, even going on to request a custom version – no sugar, double rum, and plenty of fresh lime and grapefruit juice. Dubbed the “Papa Doble,” Hemingway’s daiquiri was a sharp, potent cocktail that mirrored his writing: it was clean, bold, and unflinching.

His preference for a stripped-down, no-nonsense drink aligned perfectly with his minimalistic approach and literary style. Hemingway claimed he could drink a dozen of these modified daiquiris without feeling drunk, a boast that reinforced his larger-than-life persona. 

Credit Brent Hofacker/Shutterstock

F. Scott Fitzgerald & the gin rickey

F. Scott Fitzgerald remains one of the most celebrated voices of the Jazz Age, capturing its glamour, excess, and underlying despair in novels such as “The Great Gatsby,” “Tender Is the Night,” and “This Side of Paradise.” There has always been a fascination surrounding Fitzgerald and his glamorous, albeit turbulent, marriage to Zelda Fitzgerald, with themes of longing, loss, and alcoholism pervading his fiction. When it came to alcohol, Fitzgerald famously said, “First you take a drink, then the drink takes a drink, then the drink takes you.”

When it came to his cocktail of choice, Fitzgerald had an affinity for the gin rickey — a refreshing mix of gin, lime juice, and soda — which would have proven a fitting match for his love of high society. One reason Fitzgerald is said to have favored this light cocktail was for practical reasons: it left little lingering scent on the breath.

In the glamorous world of 1920s high society, maintaining an air of polish was crucial, and the gin rickey’s clean and tart profile, with minimal smell, would have proved a worthy writing companion. 

If there’s any doubt about Fitzgerald’s reverence for the gin rickey, one need only revisit “The Great Gatsby” (one of my favorite books), where Fitzgerald’s drink of choice appears within its pages, where the characters of Tom and Daisy take “long, greedy swallows” of their gin-and-lime libations.

Sylvia Plath & the vodka martini

Sylvia Plath remains one of the most influential and haunting voices in both poetry and literature. She is best known as the author of the posthumously published poetry collection, “Ariel,” and her semi-autobiographical novel, “The Bell Jar.” Her writing would often touch on heavier themes such as mental illness, identity crisis, and existential despair with a candid intensity that helped usher in a new confessional style of poetry.

In short, Plath was a true tortured artist, and her confessional style of writing paired with her emotional honesty left an indelible mark on the world of poetry and literature as we know it today. 

Sylvia Plath and fellow poet Anne Sexton (martini lover) were said to be bonded by both poetic brilliance and a penchant for vodka martinis. After poetry seminars, the two would head to the Ritz-Carlton in Boston and order at least three vodka martinis each, where they would chat about everything from their work to the instructor of their poetry seminar. 

Like their poetry, their vodka martini of choice was direct and barebones, calling simply for vodka, dry vermouth, and a lemon twist or an olive garnish. Who knows how many eloquent lines came out of those meetings?

Truman Capote & the vodka screwdriver

Truman Capote is best known for his popular books “Breakfast at Tiffany’s” and “In Cold Blood,” the latter of which was a groundbreaking nonfiction novel that redefined the true crime genre by combining journalism with narrative storytelling.

While Capote was known for his flamboyant and larger-than-life public persona among New York’s high society, of which he was a fixture, his writing proved to be more nuanced and vulnerable, revealing deep wells of emotion and glimpses into the demons he unfortunately struggled with for much of his life, including alcoholism. 

When it came to his drink of choice, Capote was known to appreciate the simplicity of the vodka screwdriver: a mixture of vodka and orange juice, an easy-to-sip cocktail he endearingly called “my orange drink” during his lifetime. While the vodka screwdriver is a simple cocktail, its history is a little more complex, with an unclear origin. One theory is that the screwdriver can be attributed to marines during World War II, who were said to occasionally add vodka to their orange juice. 

As far as Truman Capote is concerned, while he loved screwdrivers and remained loyal to vodka, he did not remain as loyal to his mixers. On occasion, he was known to swap out the orange juice for soda and grapefruit juice.

Cocktails in Capote’s work are like masks — they help characters become who they wish to be, even if only for the evening.

Capote loved cocktails that walked the line between elegance and mischief. In Breakfast at Tiffany’s, Holly Golightly orders a White Angel cocktail at the beginning of the tale, which is described as “something new
 one-half vodka, one-half gin, no vermouth” – basically a strong variation of martini.

He once said “Promise me one thing: don’t take me home until I’m drunk – very drunk indeed.”

Credit iStock

Oscar Wilde & absinthe

Oscar Wilde was an Irish writer, poet, and playwright who reached literary fame with his plays “The Importance of Being Earnest” and “An Ideal Husband” — both of which are celebrated for their satire and brilliant dialogue — as well as his only novel, “The Picture of Dorian Gray.” When it came to drinking, Wilde was said to have loved absinthe.

Nicknamed “the green fairy,” the hallucinogenic component of absinthe, brought on by wormwood, promised visions and inspiration that could help fuel creativity. Wilde famously described the absinthe experience in stages: “After the first glass, you see things as you wish they were. After the second, you see things as they are not. Finally, you see things as they really are, and that is the most horrible thing in the world.” 

While absinthe was made illegal in the United States due to its hallucinogenic qualities (the psychoactive effects are caused by thujone, which is derived from wormwood), today you can find absinthe sold in America, provided that it is wormwood-free. In other words, the absinthe Oscar Wilde once enjoyed is difficult to find in the United States nowadays, but in Europe, you can still find absinthe containing wormwood.

Dorothy Parker & the whiskey sour

One of the founding members of the famed “Vicious Circle,” which once gathered at the Round Table at New York’s historic Algonquin Hotel back in the 1920s and 30s, Dorothy Parker was a poet, critic, and satirist celebrated for her cutting wit, caustic humor, and unflinching observations. 

Her writing, which included “Enough Rope” and “Big Blonde,” often explored darker themes of loneliness and the gap between societal expectations and one’s personal reality, making for timely observations that still resonate today. 

While Parker is remembered for her dazzling words, her layered writing makes her one of the most complex voices of American literature. So, when it came to her beverage of choice, it should come as no surprise that Parker gravitated towards a cocktail that struck the same complexities as her work: the whiskey sour.

This classic and historic cocktail blends whiskey, lemon, and sugar, resulting in a flavor profile that is both tart and potent. Whether she was crafting biting poems or skewering societal hypocrisy, Parker’s drink of choice tended to embody her literary voice — it was elegant, complex, punchy, and laced with just the right amount of bitterness.

While Parker clearly enjoyed her whiskey sours, it’s also worth noting that her writing mentions her love of champagne. As shown in her poem, “Inventory,” Parker wrote: “Three be the things I shall never attain: Envy, content, and sufficient champagne.”

Credit Vecteezy

Hunter S. Thompson & the Singapore Sling

Hunter S. Thompson was a journalist-turned-author who is best known as being the pioneer of “gonzo journalism,” a style of writing that blends fact, fiction, and personal experience. It goes without saying that Hunter S. Thompson was a juggernaut who broke traditional journalistic rules by placing himself at the center of a story, offering keen observations through his raw, unfiltered voice and experiences. 

His book, “Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream,” was by far his most famous work and one that captured the disillusionment of the American Dream through his own drug-fueled odyssey in Las Vegas. 

Not only does Thompson’s autobiographical novel offer a chaotic glimpse into his wild journey, but it also provides readers with a look at one of his preferred cocktails: the Singapore Sling. This historic cocktail, a colorful blend of gin, sugar, lime juice, and cherry brandy, has undergone multiple iterations, with some Singapore Sling recipes even adding pineapple, grenadine, or red wine.

In his book, Hunter S. Thompson wrote of the afternoons spent indulging in Singapore Slings, wasting away afternoons with his friends in tow: “sitting there in the Polo Lounge — for many hours, drinking Singapore Slings with mescal on the side and beer chasers. 

His cocktail tastes were as bold as his prose: while he downed whisky with professional dedication, his unexpected soft spot was the Singapore Sling, a drink he associated with humid hotel bars, tropical assignments, and the illusion of calm before the next storm.

He said “Twenty‑four hours ago we were sitting in the Polo Lounge 
 drinking Singapore Slings with mescal on the side and beer chasers.”

Anthony Bourdain & the Negroni

By far the most recent writer on this list, the late and great Anthony Bourdain was an acclaimed storyteller, television host, chef, and travel documentarian who rose to fame following the publication of his bestselling memoir, “Kitchen Confidential: Adventures in the Culinary Underbelly,” an unfiltered look behind the scenes of professional kitchens that combined humor, grit, and poignant insight.

Following the success of his memoir, Bourdain set out to write one of my personal favorite books, “A Cook’s Tour: In Search of the Perfect Meal,” while simultaneously filming his first travel show of the same name. From then on, Bourdain’s television career as a travel host was cemented with his subsequent shows, “No Reservations” and CNN’s “Parts Unknown.” 

During his lifetime, Bourdain, who spent his life connecting with cultures through food and drink, made it known that he was a devoted fan of the Negroni, a cocktail he considered perfect, even calling it one of his all-time favorite drinks.

“A Negroni is a perfect drink, as far as I’m concerned,” said Bourdain in an interview with Barron’s at its 2016 annual American Craft Council Fellowship Awards. “You know, it’s three liquors that I’m not particularly interested in. I’m not really a gin drinker, don’t like Campari, and straight vermouth leaves me cold, but put ’em together with a slice of orange 
 it works.” Made with gin, Campari, and vermouth, the Negroni strikes a perfect balance between bitter, sweet, and botanical notes.

Maya Angelou & sherry

Maya Angelou was a poet, memoirist, and civil rights activist whose work has become a cultural touchstone, capturing the struggles and triumphs of the Black community in the United States.

She is best known for her autobiographical series, beginning with “I Know Why the Caged Bird Sings,” and her writing style, which blends narrative with social commentary, particularly examining racism, trauma, and resilience.

In an interview with The Paris Review, Angelou shared her writing ritual, which took place in hotel rooms, accompanied by nothing more than a dictionary, an ashtray, yellow legal pads, and a bottle of sherry.

In response to the interviewer asking if the fortified wine Angelou preferred was an end-of-day tradition or something to fuel the imagination, Angelou replied simply: “I might have it at six-fifteen a.m. just as soon as I get in, but usually it’s about eleven o’clock when I’ll have a glass of sherry.” 

Much like her writing, the warmth and depth of sherry seems a perfect metaphor for Maya Angelou’s rich storytelling, dripping with warmth, wisdom, and strength.

A few other notables coming from the fantasy world – J.R.R. Tolkien (Lord of the Rings) and C.S. Lewis (Narnia). They would often grab beers together at a local pub and talk about their books, and Jane Austen would write letters to her sister about the luxury of drinking a fine French wine.

Some famous literary cocktails –

The Virginia Woolf – A refreshing highball style drink combining gin, lemonade, ice, a cucumber slice, and a lime twist. Gin Austen – A literary-themed craft cocktail honoring Jane Austen made with gin, rosĂ©, sage, lemon, and bitters.

Final Toast

These writers didn’t just write about cocktails — they lived in their glow. For some, drinking was joy or elegance; for others, escape. But in all cases, the cocktail becomes a symbol of era, of mood, of self.

So next time you mix a drink, raise a glass to these literary legends. And maybe, just maybe, start the next great novel.

P.S. You can now follow me on Substack under The Michael Pour at substack.com/@themichaelpour. There isn’t a paywall yet but is being considered. Eventually, I foresee that being my primary writing and posting forum for monetary reasons, primarily. Come follow me on there! A writer has to make a living lol.

Cheers & Sante,

Michael

michael@michaelpour.com

Cover photo courtesy of the Daily Mail

Strange Requests & Bar Stories from a Seasoned Bar Keep

Crumpetini cocktail
August
28
2026

Although my book was published in 2020 and the bar industry goes through many different trends, there are some standards that never change and stand the test of time, like people being stupid. Buy the book from me directly to read more of this kind of stuff, recipes, and great commentary.

A funny section from my book is titled “Ask a Bartender: What’s strangest drink requested?” with an add-on “What are some ridiculous things people say at bars? These are real life examples documented over the course of my bartending life regardless of the setting. If you’ve ever been behind the stick, I’m not sure you can relate. If not, be prepared to laugh! Share your own stories – I would love to hear them.

A good bartender will always listen to their customers’ requests and, within reason, try to satisfy them. Recommending a good bourbon cocktail, a drink on the sweeter side, a style of wine to match their taste preferences, or a created cocktail/bartender’s specialty, will usually suffice. But what about the outrageous requests? Bartenders have been polled for decades and have listed the strangest drink requests that they have received. Many of them mirror my own experience as well.

Here are some of the consensus picks –

Someone ordered a Laphroaig scotch and Red Bull. That is a very smoky, peaty, and expensive single malt scotch with an energy drink.

It is hard to ruffle feathers with a drink order. A guy came into a high-end cocktail bar and ordered 4 Mind Erasers for himself, his parents, and his girlfriend. Do you know what’s in a Mind Eraser?

I was asked several times to make a drink that tastes “pink”. They did not want the drink to look pink, but something that would represent the essence of pink. I crushed it, but couldn’t tell you what I made because I never wanted to make it again. Didn’t write down the specs.

Someone ordered a Hennessey and Vitamin Water. I quickly asked what flavor of Vitamin Water trying not to laugh. The best part was that he didn’t know so I gave him just plain water.

May I have a blended White Zinfandel in a beer glass, please? Ok, a white zinfandel wine poured into a beer glass. Got it!

A gentleman came to the bar and ordered a Sazerac, which is a high-end straight-up martini-style New Orleans cocktail. Mind you, I spent 5 minutes mixing and shaking it. When I handed it to him, he thought he ordered a red wine.

This one was incredibly bizarre – A guy ordered a gin and milk with soda. Of course, as a good bartender fulfilling all requests, I made it and served it. I was fairly grossed out by it because of the curdling. But who am I to judge?

On the rare occasion I would suggest to customers to order something else, especially if they I knew them or they were a regular. Like in the case of a lady friend who insisted on having Diet Coke with tequila. She insisted that I use “well” tequila (the cheap stuff) instead of a call brand. She claimed it was awesome, so I decided to try it. It was beyond nasty! I offered her the same drink, but with lemon-lime soda instead of diet coke. The result – she loved it even more and I felt accomplished.

I had an older woman request a glass of White Zandel wine with bleu cheese olives. What is it with White Zin drinkers? (see above). I obliged the request but refused to serve them in the wine. I assume she wanted them as a free snack anyway. When turned around, she plopped them in the glass.

In a college town, two friends went to a bar and sat at a cocktail table. One of the friends didn’t drink but wanted to order a ‘classic’ drink like her friend, but with no booze so she doesn’t feel out of place. She decided to order a “Kahlua & Cream”, a simple drink that is and always will be a popular drink for the ladies (even though not a good option for calorie conscious drinkers), but without the Kahlua. The server brought her a glass of milk. It is not advisable to serve a glass of cream or half-n-half. I’m not sure of the outcome.

Some other weird drink requests that don’t have an accompanied story –

Blue Curacao on the rocks, Frozen Mojito, Gin & Vodka, Patron & Bailey’s, Strawberry Daiquiri with Cognac, Jagermeister & Coke.

More fun stories, anecdotes, commentary in the book. Reach out if interested in purchasing from email below or on Instagram via DM. It’s $13, free shipping, signed copy with a personal message, hand-delivered or mailed within a day. I would cherish your feedback!

Next up…..”How not to embarrass yourself in a bar or restaurant setting”?

Cheers,

Michael Nagy

michael@michaelpour.com

Michael is a classically trained Bartender, Mixologist, and Liquid Chef since 2002. He holds an Advanced Certificate in Mixology Bartending and has worked in numerous bar environments, such as fine dining restaurants, hotel bars, event venues, casino, resorts, dive bars, neighborhood bars, and pubs. Michael is a former Mixology Instructor at a leading, national bartending school. He enjoys a properly made Cosmopolitan, Tom Collins, Mules, and Grand Marnier neat.

The Cocktail Revolution: Journey of a Liquid Chef

August
23
2026

For those who aren’t aware, I published a bar and cocktail book back in 2020 during the height of the pandemic. The book is titled “The Cocktail Revolution: Journey of a Liquid Chef”.

I went through a small publishing house, so I didn’t receive much promotion and marketing for the book. I decided to sell the book direct to consumer. Because I’m not a household name in the world of book writers, it wasn’t going to do well commercially, and I wanted the ability to give signed copies with a personal note. Although it is available on Amazon, I only receive a small royalty for each sale. It was never going to be a get rich, lucrative book project, but I did want to make a little money and get my name and expertise out there.

If you are local to Central or Upstate NY or the Syracuse, NY area, I am more than happy to personally deliver it to you. If you would like to receive it directly from me, I am offering FREE shipping. If you prefer to purchase through Amazon, here is the link https://a.co/d/013uXcHP . If interested, send me an email listed below or DM on Instagram. Payment can be made via Venmo or cash.

I was able to do a podcast with ‘The Uncorked Corner”, a New England-based food and beverage podcast for the release of the book. To give it a listen, you can find it on YouTube at Uncorked Corner, Episode 14, Spotify, and Apple podcasts under the same name.

I hope to do some book signing events in the community soon. Stay tuned! Also, I am working on my next book project, which may or may not be cocktail-related.

Thank you for your support!

Cheers,

Michael Nagy

michael@michaelpour.com

Wine Spotlight – Uncorking the Magic of the Universe

August
5
2026

During my short time away from social media (may not return) and blogging, I decided to enroll in an astrology and astro-psychology certification program from a renowned astrology school in Washington State called Kepler College. I’ve always had interest in the cosmos and in finding the meaning behind ourselves and our life. In combination with my studies and work in counseling psychology and the desire to better understanding relationships at every level, I finally came to this point in my life where I want to dive deeper.

On a side note – I will continue this blog because I enjoy writing about things that interest me and educating consumers about all things beverages, but unsure about the future of the business side. The lack of business and engagement has been extremely frustrating and has affected my mental health. Hence, I’ve removed myself from instagram.

I’m sure you’re wondering what this has to do this wine, mocktails, cocktails, and beverages, in general? I realize you didn’t sign up for a blog about the metaphysical, but this sets the stage for the discussion below. Plus, if you’re like me, you like to learn more about the author and their life perspective. Bear with me for a bit!

Hopefully some of this content interests you and maybe will lead to you exploring the topic further. I think it is fascinating stuff! Don’t worry – for the purpose of this blog, I will not go into great detail about the signs but will demonstrate their relationship to wine and why we choose a certain grape/bottle over another during specific life events.

What can astrology say to us?

Sometimes people confuse astrology with astronomy. Astrology deals with ‘meaning’ whereas astronomy deals with measurement. Traditional astrology focuses more on planets than signs. It is much more than just reading your daily horoscope.

What periods of time may be more stressful than others and when you need to be more careful? It can even give you the idea of the areas of life that will be most affected.

Where may you and another person have difficulties getting along? When is it a good time to marry, start a business, or sell your home? When you or someone you love encounters health issues?

Astrology CANNOT

Tell you the winning lottery numbers. Tell you whether or not you will land that promotion. Predict when your rich uncle will pass away and leave you his inheritance. Tell you whether or not someone is trustworthy. Let you know if you will catch a cold before your next vacation or something unexpected will happen.

BEST OF ALL –

Astrology can help you better understand yourself and how you interact in the world. It can help you navigate the ups and downs as you fulfill your potential. In Maslow’s hierarchy of needs, it is called self-actualization. Wouldn’t we all like to achieve that goal?

Now that we have explored the basic tenets of astrology, we can move on to its application in the world of wine. I recently became familiar with a cool wine company out of New York City who is doing some very unique things with wine based on astrological principles. Some of the players involved in its mission are certified astrologers.

Have you heard about “Sun Moon Rising Wine”?

Sun Moon Rising, the world’s first astrology-inspired wine brand, launched in 2024 unveiling its founding collection online. Created by certified sommelier and New Yorker, Kate Webb, the brand offers 12 distinct wines sustainably sourced, handcrafted, and purposefully curated to embody the unique characteristics of its corresponding Zodiac sign. Sun Moon Rising aims to reimagine the way consumers experience wine, expertly fusing the arts of astrology and winemaking to elevate every occasion.

What’s awesome is that Sun Moon Rising sources its wines from award-winning, sustainable vineyards across New York State and emerging wine regions is deeply committed to promoting the region’s emergence as a premier destination for wine lovers. Proudly female-owned, low-intervention, and certified sustainable, Sun Moon Rising is on a mission to redefine the way consumers engage with wine, delivering a cosmic connection in every glass. The wine is available at Sun Moon Rising Wine and select shops in NYC.

Webb’s passion for creating unique wine experiences began in New York City’s top Michelin-starred restaurants, where she honed her craft as a Wine & Spirit Education Trust (WSET) Certified Sommelier. When the COVID-19 pandemic struck, it sparked her entrepreneurial spirit. “This led me to the surprising realization that no wine brand catered specifically to the 12 Zodiac signs,” stated Webb. “We created Sun Moon Rising to offer people a new way to personally connect with wine, intentionally pairing astrology and winemaking to foster community, curate connections, and elevate celebrations.”

Sun Moon Rising upholds organic practices, labor ethics, and small-batch production. In collaboration with New York’s Heron Hill Winery, the brand ensures these values are integral to its winemaking process. This dedication not only elevates the wines but also champions New York State as a premier destination for discerning wine enthusiasts, where every sip reflects our planet-friendly approach and the region’s rich winemaking heritage.

The company’s certified stargazers are expert astrologers dedicated to authentically represent the astrological community. Their insightful expertise guides us on our mission to provide accurate and meaningful astrology insights in all that we do.

They and I like to say “A Wine for Every Sign”. The meaning behind the company name – Sun – Your Core Self, Moon – Your Emotional Self, Rising – Your Outward Self, taken directly from astrology.

I will not discuss their entire portfolio and all the astrological signs but will highlight the astrological season we are currently in Leo, which runs till August 22 and is my mother’s sign and my sign, Gemini, which is from May 21-June 20. A little more about Leo and Gemini below. Are any of you a Leo ♌ or Gemini ♊

Gemini is the sign associated with communication, logical thought processes (based on duality) and the conscious mind. Gemini people tend to be airy and intellectual, glib of tongue and curious about life and other people. They can experience two sides of things at the same time, and may tend to be flighty. Gemini’s element is Air and ruled by the planet Mercury.

Geminis move through life like butterflies, engaging in many varied experiences to gain knowledge. They are witty and have a good sense of humor, and are likely to be excellent conversationalists. Geminis make good teachers. They can be nervous and high-strung, and may be mischievous. Unlike possessive Taurus, they tend toward liberty in relationship. And although Geminis can be easily bored, under the control of self-discipline they have tremendous intellectual and artistic possibilities.

Most Compatible – Libra, Aquarius, Aries, Leo

Least CompatiblePisces, Virgo, Capricorn, Scorpio

Gemini Bubbly Rosé

Bubbly, dynamic and quick-witted, Geminis are voracious learners and experts on a wide variety of subjects. Linguistically gifted, they are natural leaders and storytellers. As a mutable sign that thrives in social settings, they find ways to relate to everyone they meet with their easygoing and humorous nature.

This summer sign is matched by the Bubbly Rosé’s bright acidity and refreshing taste. With notes of strawberry and watermelon, the crisp bubbles complement this Air sign’s talkative and outgoing character. Astute, clever and curious, the depth of Gemini cannot be overstated. It is lively, smooth, crisp, playful, and refreshing with bright acidity and notes of strawberry and watermelon. Made from the BlaufrĂ€nkisch aka Lemberger in the Finger Lakes, New York.

Leos are likely to express themselves in dramatic, creative and assertive ways. They are also likely to enjoy the warmth of the physical Sun. Leos have great energy, courage and honesty. They are likely to be self-confident and maybe even a bit self-indulgent as they expect to be the center of attention and often are. Leos can be quite determined and usually get their way when they really want to. They also possess great integrity and are a natural leader.

Leo people are very proud. Their challenge is to temper any tendency for arrogant or egotistical behavior and to instead develop humility and compassion; to learn detachment in the gift of their affections, so that they radiate their abundant energy freely and enhance the life experience of others around them. Leo’s element is Fire and ruled by the Sun (luminary planet).

Most Compatible Aries, Sagittarius, Gemini, Libra

Least CompatibleTaurus, Scorpio, Pisces, Capricorn

Leo Bubbly Red

Social, passionate and restless, Leos are constantly on the move. Those born under this Fire sign are experts at bringing people together and discovering new interests. As a summer sign, they thrive in the warmth of the sun and have an imaginative flair that gives them an irresistible creative edge.

This Bubbly Red wine is vibrant, fruity, aromatic and slightly off dry with notes of pomegranate, red currant and raspberry. The unique blend of red wine and effervescence reflects Leo’s boldness and pride and complements their quirky and outgoing nature. Both this wine and this sign are eclectic in taste and bring a fresh perspective. This blend is made from 60% Marquette and 40% Marechal Foch in the Finger Lakes, New York.

I hope you enjoyed this content. See you back soon! Please share with your friends and colleagues and please let me know if this was of interest to you and if you have any comments or questions. What’s your sign? Ruling planet?

Cheers,

Michael Nagy

michael@michaelpour.com

Wine Glass

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