Drink Spotlight: What are the Drink Trends for 2025?

Espresso Martini
January
3
2025

Welcome 2025! The month of January not only marks the beginning of a new year, but also an opportunity for beverage consultants and wine and cocktail businesses like mine to look at what’s trending in the drinking world and pass it onto consumers. Whether it be the ever-growing world of mocktails/low ABV/non-alcoholic cocktails, spirit-less spirits, experimental and up and coming wines, specifically from lesser-known regions, new spirits, or bar trends, look for these drink trends to pop up in 2025.

The year of 2024 saw the continued uptick of spritzers comprised of bitter and herbal elixirs and specialty Martinis, like the Espresso Martini (not really a martini in the classic sense), Dirty Martini, and whatever you can find to throw into a martini glass. This trend doesn’t appear to be slowing down any time soon. There was also a substantial increase in mocktails, creative no-and low-ABV requests and on drink menus, carbonated, bubbly, coffee cocktails, and high-priced cocktails, wines by the glass and by the bottle, especially in high end restaurants.

And it’s possible that prices might further spike with the new administration’s pending tariffs. Going out to drink is already pretty expensive. We suspect that this new reality and economic factors will determine how and when we go out, and whether or not we choose to drink at a restaurant at all. Why not stay at home with friends and co-workers for a cocktail hour, wine tasting, party, or dinner and choose “The Michael Pour”, a less expensive, much safer, more convenient option with exceptional customer service. No sticker shock, avoid traffic, exorbitant parking fees, and unpredictable bad weather in CNY.

The Michael Pour and I sincerely hope for a successful campaign in 2025 by providing you with excellent, useful, and informative content on the blog and top-shelf, comprehensive, and dynamic wine and cocktail services for your parties, events, dinner parties, company events, and special get-togethers. Please reach out to learn more at michael@michaelpour.com. 717.877.2729, or contact form on the site. Even though we are based in Syracuse and Central NY, we provide virtual and in-person services near and far.

Okay, back to The Martini. People in the industry as well as new drinkers have joined in the martini craze. Gin or vodka, an olive or lemon twist, shaken or stirred, wet or dry, or ‘on the rocks’ have been ordered. Bars have been getting creative and coming up with their own concoctions. Many of these martinis are incorporating gastronomy (science of food) with infusions and the use of herbs, spices, and food products from the kitchen. Will we see new takes on other classic martinis, like the Gimlet, Gibson, and Vesper?

Mindful drinking has been on the rise over the last several years. Hence, the addition of mocktails to cocktail menus. Although many drinkers have good intentions of drinking in moderation, there’s a new trend circulating that may be more effective in promoting moderation in 2025. The term “zebra striping,” as people are now calling it, is a strategy that involves subbing a non-alcoholic beverage between each alcoholic drink. Sipping an entire glass of water or a club soda with lime between cocktails is a great way to stay hydrated and avoid the dreaded hangover. Don’t be surprised when you hear bar guests or people announcing they are zebra striping at your next party.

While small-production artisanal spirits spiked during the pandemic, but the category niche has seen a significant slowdown, as sales declined in 2024 for the first time in many years. The outlook for these brands in 2025 is unclear with continued issues in the supply chain and high interest rates. Plus, as consumers start to feel the effects of rising prices, they might opt for bigger, well-known brands on the shelf.

Tourism in Japan reached record highs in 2024. With many U.S. travelers returning from recent trips to the country, we expect more drinkers will be eager to imbibe on sake more often than just at the sushi counter. Wine experts have been advocating to have sake placed alongside wine on restaurant menus. Some big city raw bars and bistros are featuring it now, even by the glass, and most likely will stick.

Red wine’s long reign over white wine may come to an end. While Cab, Merlot, and other reds got a boost in popularity from its health benefits and high antioxidant content, red wine’s health impact has subsided and drinkers are now looking to its lighter, lower-ABV counterparts like white wine. Big production and commercial wine companies are acquiring more traditional white wine producers to meet this trend.

Shots and shooters are starting to appear in more high-end and fine dining restaurants as a more casual, more playful way for guests to start a meal or to end a meal with dessert. Sweet shots to pair with desserts are becoming an alternative to hot spiked coffees, ports, sherries, and spirits on the rocks. As more diners look for restaurants to provide a full night-out experience for them, expect more “fancy” restaurants to have a little fun with shots.

Other notable trends – Guinness draft is on the rise in the beer world becoming more accessible in different types of watering holes and restaurants. Coffee as a main ingredient in everything from beer, cocktails, Martinis, Manhattans, and Old-Fashioneds.

Cheers,

Michael Nagy

michael@michaelpour.com

How To Make the Best Old Fashioned

November
13
2024

How to make the best Old-Fashioned cocktail? What is the correct way to make an Old-Fashioned? Why does it matter? For someone who has been in the biz for over 22 years (behind the stick for much of that time), certified in advanced mixology, runs his own cocktail business, published cocktail author, and oversaw the cocktail program at many high-end cocktail bars and establishments, I think I have the qualifications.

Not only will I discuss the cocktail making, but also the subtle nuances that goes into perfecting this classic cocktail, like ice, sugar, whiskey, bitters, glassware, garnishments, etc… All too often I see and taste Old-Fashioneds that are prepared, mixed, and served incorrectly. Sure, there are many variations of the cocktail and depends on how you and your guests want it, but, for the most part (other than choice of whiskey), most consumers will drink it the way you serve it and not experience its potential.

After you have read through this discussion, I hope that you have the ability and confidence to mix a well-balanced, visually appealing, and tasty Old-Fashioned for yourself and guests from your home bar. It will also give you the knowledge to order confidently from your favorite, local watering hole so you receive the cocktail the way you like it. I encourage you to experiment with different types of whiskey and other brown spirits and ice/ice molds to find YOUR best Old-Fashioned.

A little history behind the cocktail

The Old-Fashioned is considered the oldest American cocktail. The word cocktail wasn’t even in the vernacular until 1806, which at the time described a drink of spirits, sugar, water, and bitters. By the late 1800s, bartenders were evolving. Credit is given to a bartender at the Pendennis Club in Kentucky for creating the official Old-Fashioned in 1880, which he introduced to New York at the Waldorf-Astoria Hotel bar. During Prohibition, bartenders muddled orange and cherry into the cocktail, reportedly to mask the poor-quality alcohol’s harsh taste.

Therefore, the Old-Fashioned is considered the grandfather of all cocktails. Simple yet complex, subtle yet bold, it’s easy to see why the classic three-ingredient elixir remains so revered by bartenders and cocktail connoisseurs. It is so admired by bartenders that it is often the first cocktail they diligently master. What appears to be a simple drink of whiskey, sugar, and bitters is actually a complex, art form dependent on the right ingredients and the method of mixing them.

Ordering an Old-Fashioned at a bar will usually earn you an approving nod (except in those cases where barkeeps have no idea where to start), but it’s also the perfect cocktail to master at home. Though it’s relatively easy to concoct, it’s just as easy to mess it up.

Dark and boozy, a little sweet and a little bitter. In cocktail lore, is there another whiskey drink more historic and satisfying than the Old-Fashioned? The cocktail defies nostalgic title, and while it certainly went through less-than-ideal incarnations over the years. Luckily, the Old-Fashioned is one of the few cocktails that has never gone out of style and has been embraced by more women today than it ever has. If done right, whiskey cocktails have become more approachable for women.

The Old Fashioned is a cocktail of evolution. What we do know is that by the time cocktail books began appearing in the late 19th century, what we would call an Old-Fashioned today was often under the title of “Whiskey Cocktail”.

Reach for a quality whiskey

An Old Fashioned is essentially a vehicle for enjoying your favorite whiskey, so choose wisely. No need to break the bank but choose at least a midrange or call whiskey. Tradition calls for rye whiskey, but many people prefer bourbon. There is a plethora of different styled bourbons and whiskeys, like wheated bourbons, four-grain bourbons, single barrel bourbons, small batch bourbons, Irish whiskey, scotch whisky on the market today so give them a sip to find your style. There is also the age of the whiskey and the vessel it was aged in to consider (see below). I have served brandy or Cognac Old-Fashioneds over the years but is rare. It really comes down to individual preference.

Your choice of whiskey is the most important ingredient. it dictates the flavor profile and how well it mixes with the other flavors. A good rule of thumb is that heavier whiskeys, like bourbon, will make the cocktail taste a little on the sweeter side, while lighter whiskeys, like rye, will be more refreshing, but drier, and taste slightly spicy. I will list my favorite whiskey and bourbon to use for my Old-Fashioned recipe at the end of this post.

The only other ingredients the cocktail requires are bitters and sugar that work together to enhance the spirit with a subtle sweetness. Over the years, the cocktail has evolved to sometimes include sweet vermouth, orange slice, cherry, and club soda, but they are not traditional. Never add sweet vermouth – that is intended for a Manhattan.

Bourbon is my preference

The relatively heavy body of bourbon, a corn-based spirit, creates structure within the cocktail, and its natural sweetness helps counterbalance the more astringent elements of bitters. As bourbon is aged in charred new oak barrels, it tends to take on notes of vanilla and caramel, which are brought out by the addition of sugar.  They also help to reduce the perceived heat of the alcohol, in turn allowing the spirit’s nuances to come through more cleanly. There is a trend of smoked Old-Fashioneds by using a smoker kit with different flavored wood, like peach, cherry, and apple and a torch.

Don’t throw in a sugar packet

Sugar is one of the three necessary ingredients of the cocktail, so it deserves some thought. The classic way to make an Old-Fashioned start with placing a sugar cube at the bottom of the glass, adding a few dashes of aromatic bitters and a splash of water and muddling with muddler until it’s completely dissolved (like a paste). Most people use simple syrup for ease and convenience, which is fine, but the sugar cube will help break it down and make it easier to dissolve and integrate into the drink.

The sugar does make a difference. You don’t want to hide ingredients – you want everything to be present. With the Old Fashioned, it depends on what you’re using as your sugar source and how much. If you use a 1:1 (water-sugar) simple syrup, use a younger bourbon between 80 to 90 proof for lighter sugar content. If we are at 91-plus proof whiskey that has some age to it, use a thicker/heavier syrup such as 2:1 demerara sugar.

Be aware of bitters

An Old-Fashioned calls for 2-3 dashes of bitters—no more, no less—that are added to the sugar cube or simple syrup. While the amount seems small, having too many or too few dashes can dramatically change the taste of the drink. The type and quality of bitters matters too. Angostura bitters is the classic and always an excellent choice, but I prefer orange bitters for mine. I have also experimented using a variety of other bitters, like chocolate, Peychaud’s, grapefruit, and lavender.

Don’t add soda water

Besides sugar, whiskey and bitters, any other ingredients are not in an Old-Fashioned. Although orange slices, cherries and soda water are commonly seen in Old Fashioneds, this is not correct. As mentioned earlier, many believe these ingredients (not soda water) were added during Prohibition to help cover up the sting of moonshine or whiskey. The use of soda water today by bartenders is a modern thing. Use a splash of regular water to help dissolve the sugar cube instead.

Don’t muddle cherries

If you prefer your Old-Fashioned with a cherry, like a brandied or Luxardo, just make sure not to muddle it into the cocktail. This cocktail does not want a punch of cherry flavor or floating fruit. Instead, add it later as a garnish on a pick with an orange peel or just dropped in. Choose one Luxardo cherry over the bright neon maraschino cherry, which is sweet and full of chemicals. Some Old-Fashioned enthusiasts like a Luxardo cherry syrup to be added to mix.

Add an orange peel for aromatics and citrus

Of all the additions to the Old Fashioned over the years, the orange peel is the most appropriate. I personally garnish a picked orange peel, not twist (you don’t want pith). Don’t muddle or add an orange quarter or slice. Use a vegetable peeler to peel off a thin layer. Express the oil of an orange twist over the glass before picked and dropped in.

Use a large ice cube

Back in the 1800s, ice cubes were typically two inches on each side, unlike the small versions today that melt quickly. If you want to be a purist (or at the least impress your guests), keep some large square or cylinder cube molds in the freezer for that unexpected guest. The cocktail will remain chilled for a while without diluting too quickly. If you don’t have access to one large cube, then opt for 2-3 larger sized ice cubes. Be careful not to over-dilute. You should never fill the glass to the top with ice. Avoid small cubes and crushed ice.

Don’t shake it

Old Fashioneds are to be stirred, never shaken. Use a bar spoon to steadily stir the cocktail for a maximum of 30 seconds—you want to chill it without melting the ice cube down too much. Find a good rhythm of stirring several rotations and then firmly stopping with the spoon in the glass every ten or so rotations. You want to smoothly incorporate the sugar paste without agitating the cocktail too much. As you stir, press the back of the spoon firmly against the mixing glass. You don’t want to slosh the drink around as that can be detrimental to the smooth, silky texture that is the hallmark of a great Old-Fashioned.

Old Fashioned glass

Use an Old-Fashioned glass (pictured)

That’s what they were made for after all. Even you don’t have them, a large rocks glass versus a small rocks glass will suffice. A small rocks glass is preferable for a spirit ‘neat’ or ‘on the rocks’. Don’t serve an Old-Fashioned in any other type of glass.

Proper Old-Fashioned Cocktail By Michael

  • 1 sugar cube preferred or 1/2 oz demerara simple syrup
  • 2-3 dashes orange bitters (Angostura bitters is classic)
  • 1 barspoon of water to help dissolve
  • 2 oz bourbon, such as Basil Hayden’s or Horse Soldier, or rye whiskey
  • 1 large ice cube (square or cylinder). I prefer cylinder.
  • Garnish: orange peel and Luxardo cherry picked (see cover photo)

For bourbons, I prefer Buffalo Trace, Bulleit, Angel’s Envy, Basil Hayden’s, Horse Soldier, and Four Roses. For ryes, I recommend EH Taylor and Bulleit. For whiskey, try Crown Royal or Sour Mash Jack Daniels Single Barrel (sweeter).

Prep

  1. Add the sugar cube to the bottom of an Old-Fashioned glass. Add 2-3 dashes of orange bitters to the cube. Muddle using a muddler into a paste. Add barspoon of water and stir until the sugar is nearly dissolved.
  2. Add large ice cube or a few large pieces of ice. Add whiskey/bourbon and stir until well-chilled. Stir clockwise and counterclockwise alternating every 10 seconds.
  3. Express the oil of an orange twist over the glass, pick the peel with a Luxardo cherry, then drop into the glass to garnish.

Cheers,

Michael

Seasonal Spotlight: 5 Cocktails to Sip this Winter

Spiced Poached Pear Cocktail
November
11
2024

Thank you to all those who responded to the poll question on my Instagram story last week. The majority of you are interested in reading more posts about cocktails with recipes so here you go. In this post, I offer you a selection of handcrafted winter cocktails that I absolutely love. Some of them require some time and work but are so worth it. They are perfect to concoct for your holiday parties and get-togethers this fall and winter. I identified each cocktail for its base spirit and winter ingredients so if you like tequila, dark rum, whiskey, vodka, or gin and specialty syrups, there is definitely something for you!

I highly recommend batching them ahead of time, so you don’t have to worry about slaving in the kitchen while entertaining and compromising time with your guests. Each recipe is for one cocktail so simply multiply the ingredients by number of people you are serving. For homemade syrup recipes, you should have enough for more than one cocktail. I always recommend using fresh ingredients rather than store-bought unless you don’t have the time or don’t any other choice.

This spiced Winter Margarita will warm you up from the inside out, offering a touch of sweet, tart, spicy, and oaky flavor. Reposado tequila offers you a deeper, rich flavor profile for this winter cocktail due to its aging in oak and hints of vanilla and toast.

Winter Margarita

Winter Margarita (tequila)

  • 2 oz Reposado tequila, such as Patron, Milagro, or Teremana
  • 1 tsp fresh honey syrup
  • ½ oz fresh lime juice
  • 1 oz blood orange juice
  • ½ tsp vanilla extract
  • pinch cinnamon
  • optional – rim with sugar, salt, cinnamon, or cayenne pepper or combo of several of these

Prep:

Rub a lime wedge along the rim of chilled coupe glass or large rocks glass, coat the edges, and set aside. Fill a cocktail shaker or mixing glass with ice and add tequila, honey, lime juice, blood orange juice, vanilla, and a pinch of cinnamon. Shake and strain into coupe glass filled with ice. Be careful not to disturb rim. Garnish with a blood orange slice and cinnamon stick, if desired.

Apple Fizz

Apple Fizz (Irish whiskey)

  • 1 ½ oz Double Barrel Irish Whiskey, such as Glendalough (if you can’t find double whiskey, just use another aged Irish whiskey)
  • ½ oz pear liqueur, such as Mathilde, 99 Pears, or St. George
  • ½ oz fresh lemon juice
  • ½ oz fresh honey syrup (preferable) or store bought
  • hard apple cider to top
  • garnish apple slices & grated cinnamon

Prep:

Add all ingredients to a cocktail shaker, except cider. Shake well and strain into a highball glass with ice. Add the hard apple cider and garnish with apple and cinnamon.

Spiced Poached Pear (vodka)

A garnish of fresh rosemary adds an herbal note to this yummy pear cocktail, which balances the warm, spicy sweetness flavor profile. Cover photo.

  • 1 ½ oz vodka, such as Ketel One, McKenzie NY vodka, or Absolut
  • 1 oz Lillet Blanc (hard to find, if not available, use a light Sauvignon Blanc wine)
  • 2-3 oz Asian pear syrup* depending on sweetness level
  • 1 oz lemon juice
  • 2 sprigs fresh rosemary

Prep:

In cocktail shaker filled with ice, combine vodka, Lillet or Sauv Blanc, lemon juice and pear syrup. Shake vigorously and strain into up glass. Twist the rosemary sprigs a few times to release the oils and garnish.

*For the Spiced Pear Syrup:

  • 2 Asian pears chopped into 1-inch pieces (no need to peel)
  • 1 cup water
  • ½ cup Sauvignon Blanc
  • 1 cup sugar
  • 1 cinnamon stick
  • 1 pod star anise
  • 1 strip lemon zest (3-inch), peeled with a vegetable peeler

Prep:

In a small saucepan combine water, wine, sugar, cinnamon, star anise and lemon zest. Bring to a boil over medium-high heat then reduce to a simmer. Add the chopped pears and cook until pears are soft, and the liquid becomes syrupy, about 30 minutes. Remove from heat and strain through a fine mesh sieve into a clean glass jar. Don’t press the pears or the syrup will become cloudy. Discard the solids and chill syrup until ready to use.

Snowbird (dark rum)

If you’re a snowbird and head down south for the winter and like your tiki drinks, this tropical flavored cocktail should satisfy your palate.

  • 1 ½ oz dark rum, such as Plantation Original Dark Rum or Myers
  • ½ oz Fernet-Branca liqueur
  • ½ oz apricot liqueur
  • ¾ oz fresh lime juice
  • ½ oz orange juice
  • ½ oz pineapple juice
  • ¾ oz simple syrup
  • 4 dashes Angostura bitters
  • garnish quarter of orange wheel and brandied cherry (optional)

Prep:

Add all ingredients into a shaker with ice and shake until well-chilled. Strain into a collins glass, tiki or copper mule mug over ice. Garnish with a quarter orange wheel and a brandied cherry.

Winter Gin & Tonic

Winter Gin & Tonic

The air is cold and crisp, but why not go with a classic, elegant, and always relevant G & T. This cocktail has a little winter spice with a balance of citrus, acidity, and warmth to round it out on your palate.

  • 1 ½ oz gin, like Bluecoat or 1911 Established New York gin
  • ¾ oz winter spice simple syrup*
  • ½ oz freshly squeezed orange juice
  • ½ oz pomegranate juice (optional)
  • fill with high quality tonic water, like Fever Tree
  • garnish orange slices, allspices, whole cloves, and sage leaves (optional)

Prep:

Add all ingredients into a mixing glass with half ice and stir well with barspoon until well-chilled and combined. Strain into a red wine glass using a julep strainer over ice. Garnish with oranges, allspices, whole cloves, and sage leaves (optional)

*For the Winter Spiced Simple Syrup:

  • 1 cup of water
  • 1 cup of sugar
  • 1 tsp of whole allspice
  • 1 tsp of whole cloves
  • 2 cinnamon sticks

Add all ingredients to a medium saucepan and simmer mixture until sugar is dissolved. Cool mixture then strain into a clean, clear bottle until use. Keep in fridge for a couple of months.

I would love your feedback on this post as well as all other posts, so feel free to comment here or social media. Enjoy!

Cheers,

Michael XOXO

Wine Glass

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